Meghan Markle is once again at the center of public debate after the launch of her reported “As Ever” rebrand drew widespread criticism online, with commentators calling the rollout confusing, underwhelming, and poorly timed. The controversy has quickly turned into another difficult public relations moment for the Duchess, as social media reactions continue to intensify.
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The lifestyle-focused rebrand, which was expected to present a more personal and polished image of Meghan’s post-royal identity, initially generated curiosity among fans and media observers. However, shortly after details began circulating online, criticism emerged regarding the project’s messaging, branding direction, and overall presentation.
Many critics argued that the “As Ever” concept lacked clarity and failed to connect with audiences looking for authenticity and substance. Others claimed the branding appeared overly curated and disconnected from everyday consumers. Social media users were particularly vocal, with some accusing the campaign of relying too heavily on image rather than meaningful content.
Royal commentators and entertainment analysts also weighed in, suggesting the rebrand may have suffered from inflated expectations. Because Meghan remains one of the world’s most talked-about public figures, every new project attracts intense scrutiny. Analysts noted that even minor branding missteps quickly become headline news due to the global fascination surrounding the Sussexes.
Despite the backlash, supporters of Meghan defended the initiative, arguing that public criticism of the Duchess is often amplified beyond proportion. Fans praised her continued efforts to build an independent career outside the royal institution and pointed out that many celebrity-led lifestyle brands face criticism during their early stages.